Larger YouTube channels enjoy more significant engagement rates than those with smaller audiences. Specifically, channels with follower counts ranging from 100K to 1M exhibit the highest level of engagement, boasting an impressive 3.47% rate. This emphasizes the importance of cultivating a dedicated and engaged audience for content creators on the platform. However, this trend is closely followed by prominent YouTube influencers with over 1M followers, who achieve a noteworthy engagement rate of 3.40%. In contrast, smaller YouTube channels with a modest following of 1K to 5K struggle to maintain engagement, with a comparatively lower rate of 1.90%.